About us
Postlit Media is a LinkedIn ghostwriting and personal branding studio founded by a doctor turned content strategist and an engineer turned growth operator.
Most founders and executives we meet have the same problem. They are genuinely good at what they do, their customers and teams know it, and nobody else does. LinkedIn is where their buyers, investors, hires and referral partners spend their professional attention, but writing three thoughtful posts a week on top of running a company never makes the priority list.
The usual fixes do not work well. Generic agencies post motivational filler. Freelancers disappear. AI tools produce posts that sound like everyone else, and in 2026 LinkedIn readers can flag them as AI slop. We started Postlit Media to do this properly: human-written content in the client's own voice, tied to a real business goal, run by people who have built audiences themselves.
See the details on our services page, or read who we work with.
| Company | Postlit Media |
| Founded by | Dr. Banpreet Kaur and Deepanshu Udhwani |
| Based in | India, working remotely with clients worldwide |
| Clients in | India, UAE, United States, United Kingdom, Singapore |
| Focus | LinkedIn ghostwriting, personal branding, profile optimization, account management |
| Contact | hello@postlitmedia.com |
Postlit Media is a LinkedIn ghostwriting and personal branding agency founded in India in 2026 by Dr. Banpreet Kaur and Deepanshu Udhwani. It writes and runs LinkedIn for founders, CEOs, investors, doctors, consultants, chartered accountants and lawyers in India, the UAE, the US, the UK and Singapore.
Dr. Banpreet Kaur, a trained doctor turned content strategist who has been featured in Firstpost, and Deepanshu Udhwani, a Toptal Verified Expert in Marketing and ex-Alibaba Cloud and MakeMyTrip engineer who co-built 30DaysCoding to 80,000+ students and grew his own LinkedIn to 300K+ average impressions per post.
Four LinkedIn services: ghostwriting (3 to 5 posts a week from a monthly voice interview), personal branding strategy, profile optimization, and account management with daily engagement, DM triage and optional Thought Leader Ads. It also repurposes content for Instagram, YouTube and X.
Postlit Media is built for senior leaders who want LinkedIn to drive pipeline, hiring, fundraising or referrals without spending hours writing. Posts are human-written in the client's voice, every post is approved by the client, and the time commitment is under two hours a month.
No. Postlit Media's writers write every post by hand from client interviews. AI is used only for research, trend spotting and analytics.
Postlit Media does not publish fixed prices. Each engagement is a monthly retainer scoped to posting volume, engagement work and goals. For market context, its LinkedIn ghostwriting cost guide covers what agencies charge in India and globally in 2026.
Postlit Media is based in India and works remotely with clients worldwide. Contact it on WhatsApp (linked on every page), by email at hello@postlitmedia.com, or through the form on postlitmedia.com for a free LinkedIn teardown.
The partners
Postlit Media is run by two operators who have built and grown things themselves: an engineer who scaled a product to 80K+ students and his own LinkedIn to 300K+ average impressions, and a doctor turned content strategist founders trust with their voice. When you work with us, you work with us.
Founder of Postlit Media. She left medicine for content the moment she realised she was better at explaining ideas than memorising them. Now she sits with founders, executives and clinicians, finds what genuinely makes them different, and turns it into LinkedIn content that stops the right people scrolling. No templates, no recycled hooks.
Engineer turned operator. Selected as one of 29 open-source interns worldwide at Alibaba Cloud, then shipped backend at MakeMyTrip handling 100K+ concurrent users (and won 'Super Starter of the Year'). Co-built 30DaysCoding from zero to 80,000+ students across 15 countries with no funding, running product, paid ads, email and community himself. He builds the AI automation and distribution systems that make Postlit's content compound.
Want this running for you?
Get a free LinkedIn teardown. A founder reviews your profile and tells you what is costing you reach and what we would change first, whether or not you hire us.
Led by a Toptal Verified Expert in Marketing and a doctor turned content strategist.
