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LinkedIn headline generator
Tell us your role, who you serve and the result you deliver. You get eight headline options under LinkedIn's 220-character limit, from plain to bold.
The short answer
Your LinkedIn headline is the line under your name that appears on every post, comment and search result. The best headlines say who you help, what outcome you deliver and one proof point. Job title alone wastes it. LinkedIn allows up to 220 characters, and about the first 60 show in most feeds.
Why the headline matters more than the rest of your profile
Your headline travels with you. It shows next to your name on every post, every comment and every search result, so it is the most-read sentence you own on LinkedIn. LinkedIn's 2026 ranking also checks whether your posts match what your profile says you are an expert in, so a clear headline helps your content get distributed to the right people.
A simple formula
[Who you help] + [the outcome] + [proof or credential]
| Weak | Stronger |
|---|---|
| CEO at Acme | CEO at Acme · Helping mid-market CFOs close the books in 3 days · Ex-Deloitte |
| Cardiologist | Interventional cardiologist · Heart health explained without jargon · 15 yrs, 4,000+ procedures |
| Partner, XYZ Ventures | Seed investor in B2B AI · Partner at XYZ Ventures · Backed 22 founders |
Mistakes we fix most often
- Listing five job titles separated by pipes, so nothing stands out.
- Buzzwords like "passionate", "visionary" or "thought leader".
- Leaving out who you serve. If a buyer cannot see themselves in it, they keep scrolling.
- Writing for recruiters when you actually want clients, investors or patients.
Want the whole profile done, not just the headline? See our LinkedIn profile optimization service.
Frequently asked questions
How long can a LinkedIn headline be?
Up to 220 characters on desktop and mobile. Only around the first 60 characters show next to your name in most feeds, so put the most important words first.
Should my headline include my company name?
Include it if the company name carries weight with your audience. Otherwise lead with who you help and the result, and keep the company for your experience section.
Is it okay to use emojis in a LinkedIn headline?
One can work as a visual separator for consumer-facing roles. For executives, investors, doctors and lawyers we usually recommend none.
Want this running for you?
Get a free LinkedIn teardown. A founder reviews your profile and tells you what is costing you reach and what we would change first, whether or not you hire us.
Led by a Toptal Verified Expert in Marketing and a doctor turned content strategist.