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LinkedIn About section generator
Add who you help, the result you deliver and a few facts about you. You get a first-person About section draft with proof points and a clear call to action, ready to edit.
The short answer
A strong LinkedIn About section is written in first person, opens with who you help and why it matters, backs it with two or three specific proof points, and ends with a clear next step. It can be up to 2,600 characters, but only the first three lines show before the see more cut, so those lines matter most.
The structure that converts
- Opening (first 3 lines). Who you help and the problem you solve. This is the only part most visitors read.
- Why you. Your story, your method or your point of view, in plain language.
- Proof. Two or three concrete results, numbers or credentials.
- What you post about. Tell visitors what they get by following you.
- Call to action. How to reach you, and for what.
What to leave out
- Your full CV. The experience section already covers it.
- Third-person writing. "John is a results-driven leader" reads like a press release.
- Keyword stuffing. LinkedIn search does read your About section, but humans decide whether to message you.
Example opening lines
| Role | Opening |
|---|---|
| SaaS founder | "I spent six years watching finance teams lose a week every month to spreadsheets. So we built the tool I wished they had." |
| Doctor | "Most of what you read online about thyroid health is half right. I spend my days fixing the other half." |
| VC | "I back technical founders building for boring, expensive problems. Here is what I look for." |
If you want the whole profile rebuilt by a writer who interviews you first, see LinkedIn profile optimization.
Frequently asked questions
How long should a LinkedIn About section be?
Between 1,000 and 2,000 characters works well for most professionals. The limit is 2,600. Make the first three lines carry the message on their own.
Should the About section be in first or third person?
First person. It reads as more human and more confident, and it is the norm on LinkedIn for founders, executives and experts.
Want this running for you?
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Led by a Toptal Verified Expert in Marketing and a doctor turned content strategist.