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The Postlit playbook

LinkedIn growth playbook for founders and executives

What is working on LinkedIn right now, written by the people doing it every day for clients. Algorithm changes, hooks, profile fixes and the business side of personal branding.

Oct 20, 20264-1-1 rule

The 4-1-1 rule on LinkedIn explained: its origin, how founders should adapt it, a sample 4-1-1 week, plus the 95-5 and 3-7-27 rules and when to break them.

Oct 20, 2026Golden hour

What the LinkedIn golden hour is, what LinkedIn has and has not confirmed, why engagement pods get penalized, and a first-hour checklist for 2026.

Oct 20, 2026Impressions benchmarks

Is 10,000 impressions a lot on LinkedIn? 2026 benchmarks by follower count, impressions vs reach, engagement rates, and what good means for founders.

Oct 20, 2026What not to post

What not to post on LinkedIn: 15 mistakes founders and executives make, from AI-sounding posts and bait to confidential info and regulated claims.

Oct 20, 2026Reach dropped

LinkedIn reach dropped? Whether shadowbans are real, whether Premium boosts reach, the real causes of falling impressions, and a checklist to fix it.

Oct 20, 2026Top Voice badge

How the LinkedIn Top Voice badge works in 2026: the invite-only blue badge, the retired gold badge, its criteria, and what founders should do instead.

Oct 20, 2026LinkedIn newsletters

How to start a LinkedIn newsletter in 2026: eligibility, setup, image sizes, cadence, what to write, and how it compares with Substack, beehiiv and email.

Oct 20, 2026Carousel guide

LinkedIn carousel guide for 2026: how document posts replaced native carousels, best size and slide count, design rules, founder topics and accessibility.

Oct 20, 2026Creator Mode

LinkedIn Creator Mode was retired in 2024. What changed, which features moved to every profile, and the settings founders should use instead in 2026.

Oct 20, 2026Banner guide

LinkedIn banner size for 2026 (1584 x 396 personal, 1512 x 256 company), mobile safe areas, what to put on it, and ideas for CEOs, doctors and lawyers.

Oct 20, 2026What CEOs should post

What a CEO should post on LinkedIn: five content pillars, how often to post (2-4 times a week), examples by goal, what to avoid and a sign-off workflow.

Oct 20, 2026B2B lead generation

How organic LinkedIn lead generation works for B2B in 2026: positioning, profile funnel, content, comments, warm outreach, lead magnets and costs vs ads.

Oct 20, 2026Founder-led content

What founder-led content means, how it differs from brand marketing, why buyers trust it, format examples and a 30-day plan founders can actually keep.

Oct 20, 2026Posts, no clients

Posting on LinkedIn for months with zero clients? The six usual causes, from audience mismatch to no warm follow-up, and a 60-day plan to fix each one.

Oct 20, 2026Is ghostwriting worth it?

Is LinkedIn ghostwriting worth it? When it pays off, when it does not, how to avoid AI slop, ROI on pipeline, hiring and fundraising, and a 90-day review.

Oct 19, 2026AI search citations

What Profound, Semrush, Meltwater and BrightEdge data show about which LinkedIn posts and articles ChatGPT and AI search cite, and how to become a source.

Oct 19, 2026LinkedIn statistics India

LinkedIn statistics for India in 2026: 200M+ users, age split, growth, engagement, B2B buying, hiring, AI content and ad costs, every number sourced and dated.

Oct 19, 2026100 post ideas

100 LinkedIn post ideas for founders in 10 categories, each with an example angle, plus which ideas drive pipeline, hiring or fundraising and how to use them.

Oct 19, 2026LinkedIn ghostwriting

What LinkedIn ghostwriting is, how the process works, who uses it, the ethics and disclosure debate, red flags to watch for, and AI versus human writers.

Oct 19, 2026Thought Leader Ads

How LinkedIn Thought Leader Ads work in 2026: setup, targeting, budgets, CPC benchmarks vs other formats, which posts to boost, and budgeting from India.

Oct 19, 2026LinkedIn for doctors

How doctors in India can build a LinkedIn presence within the NMC's October 2026 advertising rules: what to post, what to avoid and how to earn referrals.

Oct 19, 2026Hook examples

60 original LinkedIn hook examples for founders, CXOs, VCs, doctors, consultants, CAs, lawyers and coaches, with why each style works and hooks to avoid.

Oct 19, 2026Profile checklist

A 30-point LinkedIn profile optimization checklist for 2026: headline, photo, banner, About, Featured and experience, with character limits and examples.

Oct 19, 2026Best time to post

The best time to post on LinkedIn in India, in IST, plus exact windows for India-based leaders targeting US, UK, UAE and Singapore audiences. Data-backed.

Oct 19, 2026Founder-led sales

How founder-led sales on LinkedIn works: posts that attract buyers, a daily commenting routine, a profile that converts, non-spam DMs and pipeline metrics.

Oct 19, 2026AI slop button

LinkedIn now lets members flag posts as AI slop. What the button does, how readers spot AI writing, and how to use AI responsibly without losing reach.

Oct 19, 2026LinkedIn for CAs

What ICAI allows chartered accountants to post on LinkedIn, how solicitation rules apply, and a content calendar built around Budget, GST and ITR season.

Oct 19, 2026Algorithm 2026

How the LinkedIn algorithm works in 2026: LLM ranking, topic consistency, dwell time, saves, link reach and the bait crackdown, plus a practical checklist.

Oct 19, 2026Founder brand playbook

A week-by-week 90-day plan to build a founder personal brand on LinkedIn: positioning, content pillars, posting cadence and the metrics that matter.

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Led by a Toptal Verified Expert in Marketing and a doctor turned content strategist.