The Postlit playbook
LinkedIn growth playbook for founders and executives
What is working on LinkedIn right now, written by the people doing it every day for clients. Algorithm changes, hooks, profile fixes and the business side of personal branding.
The 4-1-1 rule on LinkedIn explained: its origin, how founders should adapt it, a sample 4-1-1 week, plus the 95-5 and 3-7-27 rules and when to break them.
Oct 20, 2026Golden hourWhat the LinkedIn golden hour is, what LinkedIn has and has not confirmed, why engagement pods get penalized, and a first-hour checklist for 2026.
Oct 20, 2026Impressions benchmarksIs 10,000 impressions a lot on LinkedIn? 2026 benchmarks by follower count, impressions vs reach, engagement rates, and what good means for founders.
Oct 20, 2026What not to postWhat not to post on LinkedIn: 15 mistakes founders and executives make, from AI-sounding posts and bait to confidential info and regulated claims.
Oct 20, 2026Reach droppedLinkedIn reach dropped? Whether shadowbans are real, whether Premium boosts reach, the real causes of falling impressions, and a checklist to fix it.
Oct 20, 2026Top Voice badgeHow the LinkedIn Top Voice badge works in 2026: the invite-only blue badge, the retired gold badge, its criteria, and what founders should do instead.
Oct 20, 2026LinkedIn newslettersHow to start a LinkedIn newsletter in 2026: eligibility, setup, image sizes, cadence, what to write, and how it compares with Substack, beehiiv and email.
Oct 20, 2026Carousel guideLinkedIn carousel guide for 2026: how document posts replaced native carousels, best size and slide count, design rules, founder topics and accessibility.
Oct 20, 2026Creator ModeLinkedIn Creator Mode was retired in 2024. What changed, which features moved to every profile, and the settings founders should use instead in 2026.
Oct 20, 2026Banner guideLinkedIn banner size for 2026 (1584 x 396 personal, 1512 x 256 company), mobile safe areas, what to put on it, and ideas for CEOs, doctors and lawyers.
Oct 20, 2026What CEOs should postWhat a CEO should post on LinkedIn: five content pillars, how often to post (2-4 times a week), examples by goal, what to avoid and a sign-off workflow.
Oct 20, 2026B2B lead generationHow organic LinkedIn lead generation works for B2B in 2026: positioning, profile funnel, content, comments, warm outreach, lead magnets and costs vs ads.
Oct 20, 2026Founder-led contentWhat founder-led content means, how it differs from brand marketing, why buyers trust it, format examples and a 30-day plan founders can actually keep.
Oct 20, 2026Posts, no clientsPosting on LinkedIn for months with zero clients? The six usual causes, from audience mismatch to no warm follow-up, and a 60-day plan to fix each one.
Oct 20, 2026Is ghostwriting worth it?Is LinkedIn ghostwriting worth it? When it pays off, when it does not, how to avoid AI slop, ROI on pipeline, hiring and fundraising, and a 90-day review.
Oct 19, 2026AI search citationsWhat Profound, Semrush, Meltwater and BrightEdge data show about which LinkedIn posts and articles ChatGPT and AI search cite, and how to become a source.
Oct 19, 2026LinkedIn statistics IndiaLinkedIn statistics for India in 2026: 200M+ users, age split, growth, engagement, B2B buying, hiring, AI content and ad costs, every number sourced and dated.
Oct 19, 2026100 post ideas100 LinkedIn post ideas for founders in 10 categories, each with an example angle, plus which ideas drive pipeline, hiring or fundraising and how to use them.
Oct 19, 2026LinkedIn ghostwritingWhat LinkedIn ghostwriting is, how the process works, who uses it, the ethics and disclosure debate, red flags to watch for, and AI versus human writers.
Oct 19, 2026Thought Leader AdsHow LinkedIn Thought Leader Ads work in 2026: setup, targeting, budgets, CPC benchmarks vs other formats, which posts to boost, and budgeting from India.
Oct 19, 2026LinkedIn for doctorsHow doctors in India can build a LinkedIn presence within the NMC's October 2026 advertising rules: what to post, what to avoid and how to earn referrals.
Oct 19, 2026Hook examples60 original LinkedIn hook examples for founders, CXOs, VCs, doctors, consultants, CAs, lawyers and coaches, with why each style works and hooks to avoid.
Oct 19, 2026Profile checklistA 30-point LinkedIn profile optimization checklist for 2026: headline, photo, banner, About, Featured and experience, with character limits and examples.
Oct 19, 2026Best time to postThe best time to post on LinkedIn in India, in IST, plus exact windows for India-based leaders targeting US, UK, UAE and Singapore audiences. Data-backed.
Oct 19, 2026Founder-led salesHow founder-led sales on LinkedIn works: posts that attract buyers, a daily commenting routine, a profile that converts, non-spam DMs and pipeline metrics.
Oct 19, 2026AI slop buttonLinkedIn now lets members flag posts as AI slop. What the button does, how readers spot AI writing, and how to use AI responsibly without losing reach.
Oct 19, 2026LinkedIn for CAsWhat ICAI allows chartered accountants to post on LinkedIn, how solicitation rules apply, and a content calendar built around Budget, GST and ITR season.
Oct 19, 2026Algorithm 2026How the LinkedIn algorithm works in 2026: LLM ranking, topic consistency, dwell time, saves, link reach and the bait crackdown, plus a practical checklist.
Oct 19, 2026Founder brand playbookA week-by-week 90-day plan to build a founder personal brand on LinkedIn: positioning, content pillars, posting cadence and the metrics that matter.
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Led by a Toptal Verified Expert in Marketing and a doctor turned content strategist.