LinkedIn features
LinkedIn Creator Mode in 2026: was it removed, and what replaced it?
If you are looking for the Creator Mode switch, it is not hidden. LinkedIn removed it in March 2024 and folded most of its features into every profile. Here is what moved where, and what a founder should set instead.
By Deepanshu UdhwaniUpdated 5 min read
- Creator Mode toggle removed
- Mar 2024
- Profile topic hashtags removed
- Feb 2024
- Avg impressions per post, Deepanshu's own profile
- 300K+
The short answer
Yes. LinkedIn removed the Creator Mode toggle in March 2024, after dropping profile topic hashtags in February 2024. Its main features now apply to everyone: you choose Follow or Connect as your primary button, the About section sits at the top, and analytics, newsletters, LinkedIn Live and audio events remain available. As of October 2026 there is no replacement switch.
Was LinkedIn Creator Mode removed?
Yes. LinkedIn retired Creator Mode in early 2024, and as of October 2026 there is no toggle to turn it on. LinkedIn's help page, Updates to Creator Mode, set out the timeline:
| When | Change |
|---|---|
| February 2024 | Profile topic hashtags (the "Talks about" line) removed |
| March 2024 | Creator Mode on/off toggle removed from the Resources section |
| March 2024 | Follow becomes a selectable primary button for everyone, with follower count shown in the intro |
| March 2024 | About section moves back to the top of the profile |
Social Media Today's February 2024 report framed it as part of a broader move away from hashtags as a way of connecting content, with LinkedIn planning to open creation tools and deeper analytics to all members.
What was Creator Mode, and why did LinkedIn retire it?
Creator Mode was a profile setting for people who posted regularly. Switching it on changed your main button from Connect to Follow, let you list topic hashtags under your name, moved Featured and Activity higher on the profile, and opened up tools like LinkedIn Live, newsletters and creator analytics.
By 2024 it had stopped making sense as a separate mode. LinkedIn's feed had moved away from hashtags toward understanding what a post is about directly, so topic hashtags were not doing much. Most of the tools were already useful to ordinary members. Rather than keep two classes of profile, LinkedIn gave the useful parts to everyone and removed the switch.
What features moved to default profiles?
Per LinkedIn's help page and the reporting at the time, here is where each Creator Mode feature ended up:
| Creator Mode feature | Status in 2026 | What to do |
|---|---|---|
| Follow as primary button | Available to everyone as a choice | Set it in your intro if you post regularly |
| Follower count in intro | Shown when Follow is primary | Nothing; it follows from the setting above |
| Topic hashtags ("Talks about") | Removed | Put your topics in your headline and About instead |
| Featured section | Available to everyone | Pin your best post, a resource, or a case study |
| Custom button link in intro | Available | Link to your company site, newsletter or contact page |
| Creator analytics | Available from the left pane and your profile's Analytics section | Check monthly, not daily |
| Newsletters, LinkedIn Live, audio events | Kept for those who had access; newsletters open to all members | See our newsletter guide |
| Suggested-creator discoverability | Still possible without the toggle | Earned through consistent posting |
One detail from the help page is easy to miss: if Follow is your primary action, someone who sends you a connection request also follows you while the request is pending, and keeps following you even if you decline. For founders who get a lot of requests from people they do not know, that is a quiet way to grow an audience without accepting every invite.
What should a founder set instead of Creator Mode?
Treat these as the 2026 equivalent of "turning on Creator Mode". They take about an hour and matter more than the toggle ever did.
Choose Follow or Connect deliberately
If you post at least weekly and want people outside your network reading your work, make Follow your primary button. Edit your intro and you will find the option there. If your LinkedIn is mainly for a closed network (a partner at a firm whose clients all know each other, for example), Connect may still suit you. LinkedIn's own newsletter best-practices page recommends switching to Follow for anyone publishing regularly.
Put your topics where hashtags used to be
The "Talks about" line is gone, but the need is the same: a stranger should know what you post about within two seconds. Your headline is now that line. Instead of "Founder and CEO at Acme", try "Founder, Acme | Writing about B2B pricing and selling to CFOs". The free headline generator will give you options in that shape.
Rewrite the About section for the top of the profile
Because About now sits at the top, it is the second thing people read after your headline. Open with who you help and how, include one proof point, and end with what to do next. Our About section generator is a decent starting draft.
Use Featured as your funnel
Pin three things: your best-performing post, a resource (a guide, a newsletter, a webinar replay), and a proof asset such as a case study. This is where a profile visitor turns into a conversation.
Add the custom button link
Point it to the single page you most want visitors to see. For most founders that is the product or the contact page.
Keep posting on two or three topics
Creator Mode never made anyone's posts travel further on its own. Topic consistency does. As we cover in the LinkedIn algorithm 2026 guide, the feed now reads your profile and recent posts together to decide who should see your content, so the headline and the posts need to agree.
Do you lose anything if you never had Creator Mode?
Almost nothing. The toggle's useful outcomes (Follow button, Featured, analytics, newsletters) are available to everyone in 2026. The only real loss was the topic hashtags, and those had little effect on distribution by the time they were removed.
If you had Creator Mode on, you did not lose access to tools. LinkedIn's help page says members who had LinkedIn Live, audio events and newsletter access through Creator Mode kept it.
Which Creator Mode myths are still circulating in 2026?
A surprising amount of advice online still assumes the toggle exists. The ones we hear most from founders:
- "Turn on Creator Mode to get more reach." There is nothing to turn on, and the toggle never boosted distribution by itself. Reach comes from what you post and who engages with it.
- "You need Creator Mode to start a newsletter." LinkedIn's help pages now say all members can create one.
- "Add five hashtags to your profile so LinkedIn knows your topics." Profile hashtags were removed in February 2024. Your headline, About section and the posts themselves now carry that signal.
- "Follow mode hides the Connect button." It does not remove it; people can still connect through the More menu on your profile. Follow simply becomes the main button.
If a guide or a course tells you to find the Creator Mode switch, check its publication date. Anything written before February 2024 describes a profile that no longer exists.
How Postlit sets up founder profiles after Creator Mode
Profile setup is the first deliverable in every engagement: headline, About, Featured, banner and the Follow-versus-Connect decision, written to match the topics the client will post about. You can see the full scope on our profile optimization page, or run your current profile through the free LinkedIn profile grader. Deepanshu used the same approach on his own profile while growing it to 300K+ average impressions per post. For a written free teardown of your profile, send a short form via WhatsApp or email from our contact page.
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Frequently asked questions
How do I turn on Creator Mode on LinkedIn in 2026?
You cannot. LinkedIn removed the Creator Mode toggle in March 2024 and has not brought it back as of October 2026. The features it controlled are now available to everyone: you can choose Follow as your primary profile button in your intro settings, use the Featured section, see creator analytics and create a newsletter without any special mode.
How do I change Connect to Follow on my LinkedIn profile?
Edit your profile intro and choose Follow as your primary action. LinkedIn's help page says the primary button stays Follow unless you change it, and your follower count then appears in your intro. With Follow as primary, people who send you a connection request also follow you while it is pending, even if you decline.
What replaced LinkedIn Creator Mode hashtags?
Nothing directly. LinkedIn removed the profile topic hashtags in February 2024. The practical replacement is your headline and About section: state the two or three topics you post about in plain words. LinkedIn's 2026 feed uses your profile and post content to understand your expertise, so clear wording there does what the hashtags were meant to do.
Do I still get LinkedIn creator analytics without Creator Mode?
Yes. LinkedIn's help page says analytics remain available through the post impressions count in the left pane of your feed, and creator analytics are also accessible from the Analytics section of your profile. You can see impressions, engagement and audience demographics for your posts without any special setting turned on.
Should a founder use Follow or Connect as the main button?
Follow, if you post at least weekly and want reach beyond your existing network, which covers most founders building a brand to drive sales, hiring or fundraising. Connect can suit professionals whose LinkedIn is a closed network of known clients. You can switch at any time, so test Follow for a quarter and watch follower growth.