
Deepanshu Udhwani is the co-founder of Postlit Media and runs growth, analytics and the systems behind client accounts. He is a Toptal Verified Expert in Marketing.
He started as an engineer. He was selected as one of 29 open-source interns worldwide at Alibaba Cloud, then worked on backend systems at MakeMyTrip (Goibibo) serving 100K+ concurrent users, including programmatic SEO infrastructure, and won its "Super Starter of the Year" award.
He then co-built 30DaysCoding from zero to 80,000+ students across 15 countries without funding, running product, paid acquisition, email and community himself. Along the way he grew his own LinkedIn to 300K+ average impressions per post.
What he does at Postlit
- Owns distribution, analytics and monthly reporting for client accounts
- Builds the research and engagement workflows that find the right conversations for clients to join
- Leads accounts for SaaS, AI and developer-tool founders
- Runs paid amplification such as LinkedIn Thought Leader Ads when a client wants it
Background
- Toptal Verified Expert in Marketing
- $1.4M+ in ad spend managed across Meta and Google
- Ex-Alibaba Cloud, ex-MakeMyTrip
- Co-founder, 30DaysCoding
- MBA, Thapar Institute of Engineering and Technology
Read more about the Postlit team or see LinkedIn ghostwriting for SaaS founders.
Guides and articles by Deepanshu Udhwani
- What is the golden hour on LinkedIn? Does it still matter in 2026?
Updated
- Is 10,000 impressions a lot on LinkedIn? 2026 benchmarks
Updated
- LinkedIn reach dropped? Shadowban myths, real causes and fixes
Updated
- LinkedIn newsletter guide: how to start one (and how it compares with Substack)
Updated
- LinkedIn Creator Mode in 2026: was it removed, and what replaced it?
Updated
- LinkedIn lead generation for B2B: the organic system for 2026
Updated
- Founder-led content: what it means, examples and a strategy that fits a founder's week
Updated
- Why your LinkedIn posts aren't getting you clients (and how to fix it)
Updated
- Freelance LinkedIn ghostwriter vs agency
Updated
- LinkedIn agency vs hiring an in-house content writer
Updated
- LinkedIn agency vs AI writing tools
Updated
- LinkedIn ghostwriting cost in 2026: India and global pricing
Updated
- The best LinkedIn ghostwriting agencies for founders in 2026
Updated
- How to hire a LinkedIn ghostwriter in 2026
Updated
- LinkedIn algorithm 2026: what changed and what actually works
Updated
- Best time to post on LinkedIn in India, and for global audiences
Updated
- LinkedIn hook examples: 60 hooks by persona for 2026
Updated
- LinkedIn Thought Leader Ads in 2026: setup, benchmarks and budgets
Updated
- How LinkedIn posts get cited by ChatGPT and AI search
Updated
- How to build a founder personal brand on LinkedIn: a 90-day playbook
Updated
- Founder-led sales on LinkedIn: from posts to pipeline
Updated
- LinkedIn statistics India 2026: users, growth and engagement
Updated
- Deepanshu Udhwani LinkedIn case study: 0 to 300K+ average impressions
Updated
- Venture Voices LinkedIn case study: from 1,500 followers to 300K+ average impressions
Updated
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Led by a Toptal Verified Expert in Marketing and a doctor turned content strategist.